Audio gives you commercial + fan engagement benefits
Increase audiences – new content via new channels
Increase revenue from partners
Relevance – be where your fans are
New assets for commercial conversations
Brand experiences – establish presence on voice channels
Add depth to sponsor relationships
Deepen engagement with fans – audio’s “superpower”
Value – repurpose existing content for audio
Why you need an Audio Strategy
Audio is your opportunity to own the most valuable piece of real estate in the world, a fan’s mind.
If audio is not part of your content strategy you are missing out.
Audio is the new way to engage with fans. The boom in audio and podcast listening has created a huge opportunity for rights holders to engage with fans globally, fuelled by new delivery channels including a combination of smart speaker and voice channels.
Digital audio allows you to connect with more fans worldwide
Make audiences lean in to your content, rather than scroll past it or skip it
Audio feels deeply personal – that is it’s “superpower”
You own the content, inventory and revenue
Why you should
have voice channels
Voice assistants are already in every device creating a new channel to deliver audio content directly to fans
have been sold with Alexa assistant built in